Prayagh Consumer Care presents
India's national case competition, built exclusively for first-year MBA minds who want to test their thinking on a real business problem.
Register Your Team →Who we are
Two decades of turning cravings into a category
Prayagh Consumer Care is one of India's leading confectionery companies, founded in 2000 and now present across 30+ countries. Behind our two flagship brands, Cintu and Lavian, sits a portfolio that spans chocolates, candies, éclairs, cream cakes, wafers and jellies — found on shelves across the country and loved by millions.
We've grown by making sharp decisions, building strong teams, and understanding the Indian consumer deeply. INDULGE is how we go looking for the people who think the same way.
The competition
A case competition for people who think like we do
INDULGE is Prayagh Consumer Care's National Case Competition, built exclusively for first-year MBA students who want to go beyond the classroom and take on something real. It's our way of finding the next generation of people who make sharp calls under real constraints — not just good ones on a slide.
Pick your lane
Two tracks, one real problem each
Marketing & Sales
Get inside a live consumer brand problem — positioning, channel strategy, or go-to-market thinking on the ground.
HR
Work through a real people-and-organisation challenge — the kind that shapes how a company scales and retains talent.
Open to first-year MBA/PGDM students only. Participants may be from any specialisation.
The fine print
Ground rules before you begin
Eligibility & teams
- Open to first-year MBA/PGDM students only
- Each team must consist of exactly 2 members
- Each participant may register for one team only
- Both participants must be from the same institution
- Participants may be from any specialisation
- No restriction on the number of teams per institution
Fair play
- Only submissions received before the stated deadline will be considered. Any exception is at Prayagh Consumer Care's sole discretion
- Any instance of plagiarism will result in immediate disqualification
- Final eligibility of all participants is subject to Prayagh Consumer Care's discretion and approval
Staying updated
- Any changes to deadlines or timelines are at Prayagh Consumer Care's sole discretion
- All updates on timelines, rounds and rules will be communicated via Prayagh Consumer Care's official LinkedIn and Instagram pages
How it unfolds
Four twists between you and the grand finale
Registrations Close
Last date to lock in your team of two.
Round 1 — Online Assessment
A timed online assessment to test the fundamentals.
Round 2 — Case Presentation
Teams submit a concise, track-specific 5-slide deck.
Round 3 — Grand Finale
Shortlisted teams present live to Prayagh's senior leadership.
What's at stake
Beyond the trophy
Cash Prize
₹50,000 for the winning team, ₹25,000 for the runner-up.
Live Project
Work on a real business problem alongside Prayagh's leadership team.
Summer Internship
A shot at spending your summer inside Prayagh Consumer Care.
Lodging & Meals
Accommodation and meals at the Grand Finale, on us.
Ready to unwrap your potential?
Teams of two. One real problem. Registrations close 31 August 2026.
Register Your Team →